Old World Publishing giant meet Generation Y and the Internet.

So, here’s the deal I figured that while I’m here at company X on my lunches everyday for one year I would highlight the trials and tribulations of just exactly what it’s like working at a larger than life publishing company that up until 30 days ago had no one in their online marketing department. What happened 30 days ago? Well they hired me. Yep, that’s it… me. So let me just start off by stating a few facts about the company and myself both of which I’ll keep fairly broad stroke as to not divulge and business secrets and personal info (so no names or places just helpful info for anyone wanting to get into the business or the casual observer).

Stats on the Company
• Over 50 years old.
• Average age….40’s, married with 2.5 kids and a house in the burbs.
• Huge…literally huge 1000-5000 person kind of huge.
• Salesforce is 1000 plus as far as I can tell and is spread out across 20+ states.
• We service well over 50 major metropolitan areas probably closer to 100+ actually.
• Were in print…and lots of it.
• If i had to take a stab at market cap….300-400 mil. It’s private but we do have a parent company that is one of the largest media conglomerates in the world. But as a whole the value is not discussed I’m the “new guy” and the youngest person in the building but I’ll get into that more at a later date.
• Have never employed anyone in any sort of Online Marketing position, no guru of search, no link bait group, no hip web PR chick, no one, zilch, nada. It’s all a big white canvas or a black hole depending on whether your a glass half full or empty kind of person.

Stats on Me
• Generation Y’er… 27 years deep.
• First computer when I was 5. So yeah fairly early adopter. It was an Epson and my rents paid 8 g’s for it. God they got hosed didn’t they?
• Wear Jordan’s and flat brim ball caps on the week ends. Suits all week (working on this one).
• Graduated with two degrees. One in English one in Film from a large Midwest University.
• Professionally over the past 5 years I have held Director Level marketing positions at large E-Commerce sites and acted as lead on numerous reputation management projects for everything from country clubs to large tobacco corporations (the later not being to proud of but college is expensive as hell now so I hope you forgive me).
• Love challenges whether that’s turning an old world publishing giant hip or getting my SUV over 30 mpg while making other drivers on the road nuts with my coasting to all stop signs and lights.
• I love writing and meeting new people, long walks on the beach (with girlfriend) and of course the web and the opportunities and mountains of challenges it presents.
• Some people call me a smart ass others… well prick. my defense, if your bland your forgettable and if your not up on this someone else is.

I hope that gives everyone enough round about knowledge on the Company and myself. I know it’s not much but I’m just beginning. By this time next year alot will have happened. We’ll have a new president (thank f’n god and double thank f’n god if it’s Obama…yep I’m a liberal) we’ll all be a year older and one Generation Y’er will be one year deep at an Old World Publishing giant hopefully transitioning it into the web world.